Khalifa bin Zayed Al Nahyan Foundation continues to provide humanitarian aid through the COVID-19 initiatives launched by CSR UAE Fund in partnership with the Foundation. The campaign received monetary and in-kind contributions that included thousands of items that were distributed to the beneficiaries. These items included smart devices to support distance learning, urgent medical equipment to hospitals and patients and food hampers. The Fund also supported small creative institutions affected by the pandemic.
The number of beneficiaries reached more than 395,000 across the country, including 56,529 underprivileged families (with 4 to 12 members per family) in addition to over 167,000 individuals which included frontline employees and positive cases and others. These initiatives fulfill the national priority requirements in order to mitigate COVID-19 pandemic challenges in the medical, health and educational sectors.
Enhancing private sector participation towards priority projects
The Foundation alongside CSR UAE Fund have directed private sector contributions towards priority projects listed on the Fund’s smart platform (csruae.ae) which are in line with the country's priorities listed by Ministry of Economy, Ministry of Community Development, Ministry of Health and Prevention Society, Ministry of Education and Ministry of Culture and Knowledge Development. As result of this positive cooperation, Khalifa Bin Zayed Al Nahyan Foundation signed a strategic partnership with the Fund to implement initiatives that enhance the UAE’s efforts in combating the virus in the pillars of health, safety and community well-being.
The Fund also ran campaigns in collaboration with its partners aimed at raising community awareness, providing directives for families to adopt during the national sanitization and social distancing, and supporting freelancers and SMEs in the creative industry. The campaigns were “Stand up to the Challenge”, “Giving for Everyone” and the “National Creative Relief Program”.
Launching COVID-19 IMPACT: Guidelines for Corporations
CSR UAE Fund launched a comprehensive guide by leading sustainability experts to help businesses adapt their CSR strategies and activities in light of the current circumstances available on https://csruae.ae/pdf/covid-impact-csr-uae-en.pdf. The Framework includes advice on how best to engage employees, community issues, and adopt relevant responsible practices to help deal with the global pandemic in line with global best practices as well as the UAE’s directives.
The COVID-19 IMPACT Framework is divided in 3 focus areas:
for positive & healthy routines, responsible consumption and production, and environmental awareness.
Khalifa Foundation and CSR UAE Fund appreciate the efforts and contributions from Tiffany Biscuit, Marina Insurance Brokers LLC, Alliance Insurance PSC, Insurance Authority, Al Fahim Group, Mondelez International, Ferrero, AON Middle East Insurance Brokers, Delta Insurance, Cigna Insurance Middle East, Zurich International Life Ltd, Johnson & Johnson (Middle East), Procter & Gamble, Prodome Consulting, Abu Dhabi Arts Society, Leisure Train Tourism, The Arts Center in NYU Abu Dhabi and Ousha Bint Khalifa Al Suwaidi (Fatat Al Arab) Foundation.
CSR UAE Fund continues its efforts in directing the contributions of the business sector towards national priority initiatives that are in line with the UAE SDG’s, in coordination with a number of ministries, governmental and non-governmental bodies, the private sector and social organizations. CSR UAE Fund is the official federal authority to stimulate and govern the practices of corporate social responsibility within the private sector.
Khalifa bin Zayed Al Nahyan Foundation and CSR UAE Fund appreciate the responsible role that community members and institutions played through contributing to support the COVID-19 Campaign. The Campaign continues to highlight the concept of Corporate Social Responsibility and its positive impact on the economy, the environment and society.
CSR UAE Fund continues to receive contributions to support the UAE community during this challenging time. For more information or to contribute to the projects, please visit: www.csruae.ae